Sunnyside Lemonade Stand

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Sunnyside Lemonade Stand

Summer growth plan, plus a small request for our investors

Quarterly review, kitchen table

Where we stand

Three Saturdays, one stand, no staff

38
Cups sold
Since opening day
0.50€
Price per cup
Straw included
19€
Revenue
Lemons from the kitchen not counted
3
Regulars
Two of whom live here

From passer-by to regular

Counted across three Saturdays

  1. Walks or cycles past
    240
    Cyclists included
  2. Looks at the sign
    86
    The sign works
  3. Buys a cup
    38
    The sign really works
  4. Finishes the cup
    11
    This is where our challenge lives
  5. Comes back once
    3

The biggest drop sits between buying and finishing.

The plan for the summer

What we want to spend, and what is actually in the jar

Marketing budget

  • Banner with our own logo: € 45.00
  • Flyers for the whole neighbourhood: € 30.00
  • Chalkboard for the daily special: € 12.00
  • Shirt sponsorship, local tournament: € 25.00

Available own funds

  • Revenue so far: € 19.00
  • Savings jar: € 6.50
  • Bottle deposits, not yet returned: € 2.40
Shortfall € 84.10. Proposal: a funding round with mum and dad.

Our roadmap

Ambitious, which is allowed in a growth plan

  1. July
    Our own banner
    Visible from the corner
  2. August
    A second stand
    By the playground, if someone can cycle with a full jug
  3. September
    Neighbourhood coverage
    Four streets, one brand
  4. Next year
    Iced tea as well
    Subject to test panel approval

What the test panel said

Direct quotes, with our own reading underneath

  • “Refreshing. Really very refreshing.”
    There is a lot of water in it.
  • “You can really taste the lemon.”
    There is a lot of lemon in it too.
  • “I will take the rest home.”
    The cup never arrived home.
  • “Perfect for this weather.”
    It was raining.

Where do we put the investment from mum and dad?

  1. A banner with our logo
  2. Flyers for the whole neighbourhood
  3. Work on the recipe first
  4. Shirt sponsorship at the local tournament
Live results
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Thanks, and see you Saturday

  • Decision today: do we fix the recipe first?
  • The budget stands, only the order changes
  • Tasting at 3pm, attendance voluntary